OpenAir Fitness
Videography
Photography
For OpenAir Fitness, we created photos, reels and a mission-driven campaign video that highlighted the community spirit behind their outdoor workouts. The content focused on joy, togetherness and accessibility, helping their fast-growing brand build a warm and authentic presence on social media.
Challenge
Capturing the joy of outdoor training
OpenAir Fitness is an outdoor fitness concept built around one mission: supporting healthier lifestyles through fun, social, and accessible workouts in the open air. With outdoor gyms across the Netherlands, their focus is on everyday people who want to move, connect, and enjoy being active together.
To strengthen their brand and grow their social presence, OpenAir Fitness needed visuals that showed what makes them unique: community, togetherness, and the joy of exercising outside. The challenge was to translate this atmosphere into content that felt authentic, energetic, and aligned with their tone of voice.
Strategy
We were asked to photograph several of their live classes and produce social media content for Instagram, including posts, reels, and a main campaign video. The goal was to highlight the human side of outdoor fitness: the smiles, teamwork, shared effort, and sense of belonging that define OpenAir Fitness.
From planning to shooting to final edits, we handled the entire production process. The visuals focused on real people, real movement, and real moments. Instead of using the typical intense gym aesthetic, we leaned into warmth, positivity, and inclusivity.
The campaign video presented their mission clearly so people could see that outdoor fitness can be fun, social, and accessible for anyone.
Results
The final content captured the community-driven spirit of OpenAir Fitness and supported their fast-growing brand. The photos, reels, and campaign video strengthened their online identity, highlighted their mission clearly, and helped attract more people to join their outdoor sessions across the country.
Capturing movement and connection
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