Dero Groep
Product videography
Marketing & Sales
For Dero Groep, a company that builds custom automation and robotics for the food industry, we created over 12 professional product videos. These videos gave clients a clear look at complex machines and helped establish trust, boost transparency, and attract new leads through polished, informative content.
Challenge
Showcasing automation with clarity
Dero Groep develops custom automation solutions for the food industry, often involving advanced robotics and complex production lines. To support both sales and marketing, they needed high-quality video content that could clearly showcase what their machines do — and more importantly, what they can do for clients.
The goal was twofold: demonstrate value to current clients, and attract new ones by making their technology easier to understand, more transparent, and more visually impressive.
Strategy
We worked closely with the team at Dero Groep to produce a series of clear and professional product videos. Each video focused on a specific machine or production line — showing not only the technical features, but also how these solutions function in real environments.
By capturing the automation process in detail, the videos gave clients a real sense of reliability, quality, and precision. The content was structured to speak to both engineers and decision-makers: visual clarity for those who needed to understand the mechanics, and strong visuals for those who needed to feel confident in the brand.
Ids was responsible for the entire video process — from planning and filming to editing and delivering the final content. He also maintained communication with various stakeholders throughout production to ensure each video aligned with technical accuracy and brand tone.
Results
Over the course of the project, more than 12 professional videos were produced, each showcasing a different machine or automation solution.
The videos were used on the company’s website and across digital platforms to explain products, support the sales process, and build trust with both existing and potential clients. The result: a more transparent brand image, increased client confidence, and measurable success in attracting new leads.
Check out a video
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