Global Goals Goal
Tutorial
Commissioned (via University)
Commissioned by Global Goals Goal Leeuwarden, we created a full tutorial video for their AR game that teaches kids about sustainability. The 3-minute video guides users through the app in a simple, clear, and playful way — making the experience more accessible and helping the game reach its educational mission.
Challenge
Making sustainability playable
Global Goals Goal Leeuwarden is developing an educational AR game inspired by formats like Pokémon GO, aimed at raising awareness around the UN’s Global Goals. Through augmented reality and real-world interaction, children complete challenges and earn points — all while learning about sustainability and how they can contribute to a better planet.
To support the launch, they needed a simple and effective way to explain how the app works. The challenge: create a tutorial that helps kids understand how to use the app in a fun and accessible way, without losing their attention.
Strategy
We were commissioned by Global Goals Goal Leeuwarden to create a full tutorial video that guides users through the app experience. From the first concept to the final edit, we developed a 3-minute-and-40-second explainer that combines visuals, voice-over, and in-app walkthroughs.
The goal was to keep things playful, clear, and action-oriented. The video walks users through the main features of the app, helping them get started quickly and encouraging them to explore the game’s challenges with confidence.
Our team was responsible for the entire process — from scripting and structure to production, editing, and delivery — all in close collaboration with the client to ensure the tone and flow matched the app’s mission.
Results
The tutorial made the game significantly more accessible for its young audience. With clear instructions and a friendly tone, the video helped reduce confusion, improved user onboarding, and supported the project’s mission of teaching kids about sustainability through play.
Check out the tutorial
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