Survive The Nights
Trailer
Internship at a2z Interactive
For indie studio a2z Interactive we worked on the launch of Survive The Nights on Steam. We created a cinematic trailer and five update videos — aimed at creating hype and retaining players.
Challenge
How Many Nights Will You Survive?
a2z Interactive — an indie game studio from the UK — was gearing up to release their newest title: Survive The Nights. A gritty open-world zombie survival game with dynamic gameplay, resource crafting, vehicle building, and just enough chaos to keep you on edge.
But there was a challenge: how do you cut through the noise of an oversaturated survival genre and actually grab attention? More specifically: how do you drive real traffic to the game’s Steam page and generate launch-day excitement?
The goal was clear — spark interest, drive clicks, and get players to care about this world before they ever hit “download.”
Strategy
We didn’t just throw out a trailer and hope for the best. We studied the market, identified what fans in the survival genre actually react to, and built a content plan that would serve both newcomers and longtime followers of the game.
The plan? Build hype and maintain it. First, we created a cinematic game trailer that showed off the heart of Survive The Nights: the atmosphere, the mechanics, and the chaos — all wrapped in a story-driven teaser to hook new players.
But we didn’t stop there. To keep interest alive and retain the community, we rolled out five update videos, each showcasing new gameplay mechanics, features, and improvements. These were short, snappy, and fully optimized for YouTube — the perfect format to maintain visibility and spark conversation.
The trailer built momentum. The update videos kept it going.
Results
The result? A successful rollout of Survive The Nights content that caught attention and fueled the hype train right on time.
Across all videos, we hit over 55,000 views and nearly 1,500 likes — organic engagement driven by targeted content and community relevance.
Even more important: the audience loved it. Comments reflected real excitement, appreciation for the transparency, and hype for the game’s direction. The videos helped players feel part of the process — and that kind of buy-in is priceless in the world of indie game launches.
One trailer. Five updates. Thousands of excited players.
The undead weren’t the only thing coming to life.
Check out the game trailer
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